Makale Tercüme ve Özetleri
* A History of Schools of Marketing Thought
* An Examination of Consumer Advocacy and Complaining Behavior in The Context of Service Failure
* Consumer Ethnocentrism, Product Necessity and Polish Consumers Perception of Quality
* Consumer Profiles of Apparel Product Involvement and Values
* Employer Branding: Strategic Implications for Staff Recruitment
* Materialistic, Brand Engaged and Status Consuming Consumers and Clothing Behaviors
* Maternal Visibility at The Commodity Frontier: Weaving Love Into Birthday Party Consumption
* Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior
* The Practice of Discipline: Evaluating The Roles and Relationship Between Managers and Human Resources Professionals
* Social Change and Gendered Gift-Giving Rituals: A Historical Analysis of Valentine’s Day in Japan
* Is Relationship Marketing for Everyone?